In case you’ve missed the memo, as of January 23 there is a new natural bodybuilding federation – ICN – iCompete Natural.
So, why the sudden new federation? Well, there appears to be a growing market for natural bodybuilders.
Differentiating between the tested and non-tested federations is all part of the world of bodybuilding.
There are always people who snicker “is she natural?” or “he’s gotta be on steroids!”
So having drug-tested federations like ICN takes away any uncertainty about the use of banned substances.
There have been plenty of changes in the past 25 years of natural bodybuilding in Australia, and ICN is just the latest addition.
According to ICN, the new name is “the perfect affirmation every drug-free athlete wants to proudly stand behind and represent”.
Hence, the importance is on the phrase ‘I compete natural’.
ICN will now be the official name of over 50 Australian and international natural bodybuilding events running this year in both Season A and B.
The changeover has allowed ICN to branch out into the international market, with 15 countries already committed to promote and run their natural bodybuilding competitions under the ICN banner this year.
By keeping the same staff, structures and commitment to a drug free competition, ICN aim to become a bigger brand than ever before.
ICN also plan to focus on the broad scope of the internet to assist with their growth.
They’re investing $1 million in tech developments which will see their social media platforms and website spread over 22 languages and become the largest social fitness site in the world.
So how is ICN different?
It’s big and it’s international!
ICN is dipping into the pool of international bodybuilding by introducing their newest competition, the World Amateur Natural Titles (WANT).
Headlining their first international show in Phuket Thailand, come June amateur ICN members will have the chance to compete at a world-class holiday destination over three days.
Come on, Thailand? They’re definitely trying to get a good start on their international titles with this one.
They’re also running a new professional title show alongside the WANT in Phuket called the Southern Universe iPro Championships.
This makes for a mega event in a holiday hot spot, ideal for ICN’s international debut.
The new iPro Card
With the new federation comes a new pro card – the iPro Cards.
This year’s iCompete Natural Pro/Am show will be held in October at the Melbourne Fitness Show. The competition will be open to all amateurs who have qualified prior and all pros.
The hype is already building for this history-making event in Australian bodybuilding, with the combined prize pool hitting a massive $100,000.
The future of natural bodybuilding in Australia
So the future looks pretty bright for Australian natural bodybuilding as ICN develops larger and more prestigious events than ever before.
I guess we’ll all just have to stay tuned to see how it all plays out as ICN begins it’s 2017 events!
For more info on ICN and it’s events, head to the ICN website.
It’s been brought to our attention that INBA in Australia is continuing under different management. They still uphold the same great values and commitment to natural bodybuilding.